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Business Data

The Business Data module facilitates the analysis of the site's business-related metrics. To use this module, you must link your Google Analytics 4 or Matomo account.

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Business Data An accurate (minute-by-minute), historical measurement of business metrics from Google Analytics 4 or Matomo.

  • Measurement of conversion losses and gains related to technical incidents and slowdowns on the site.
  • A ranked list of pages that need performance improvements and that have the greatest potential impact if optimized.

To calculate this, Experience Monitoring analyzes the traffic each page generates together with each page's response times. The result is a summary table expressing potential gains in additional annual revenue.

Experience Monitoring continuously tracks business metrics by linking site performance to revenue outcomes. It analyses the business cost of incidents and slow pages and suggests pages to optimize.

See our dedicated article to learn more about this module.