Configure Google Analytics with Experience Monitoring
By integrating Google Analytics data into Experience Monitoring, you can correlate web scenario execution times and technical metrics such as response time and server load with business data like traffic and conversions. This helps you analyze how traffic impacts page load times and draw meaningful conclusions.
Understanding business data results
The Business Data module displays traffic and conversion metrics sourced from your analytics tool (Google Analytics or Matomo). Correlate the technical performance of your site and your sales. A key thing to do is to plot events onto your graphs so as to explain changes.
Business alerts
Available by default on Business and Full licenses; optional on other plans.